AI is the tool that can change web searches forever.

The new AI will not destroy Google immediately. But those new systems can have a big influence on Google for a longer period. The fact is Google controls so large a data mass that its power on AI development is stunning. However, the new AI-based tools can connect search results from multiple search engines. And then it can refer to those results and make the list of homepages that it used for the solution. Google's dominance ends when those AI-based search solutions can create such large databases that it can turn independent from traditional search engines. 

And that is the main problem with those things. Google is not the only search engine in the world. There are many other search engines that want to drop Google from its position. But some of those search engines are powered by Google. They offer one interface between a search engine and the user. Search engines require lots of computer power as well as AI needs. Companies like Google sell data. 

That means those search engines are operated by private corporations whose business is to sell data. The thing that makes those companies so powerful is that they collect data about the clicks that users give to them. The number of clicks raises the page rank. And that raises the homepage’s position on the search result list. This is one thing that causes critics against that system. It’s hard to get new home pages to the top of that page ranking list. People normally see only a couple of top homepages from that list. And then they select the thing that they think is the best. 

This is the Matthew effect in the web searches. Homepages that already have a massive number of clicks will get much more. And homepages that have no clicks will not even get them. That is the thing in web dominance. AI-based solutions can use many search engines at the same time. The thing that makes those applications interesting is the results or references that depend on the information that it gets if the AI-based web search application can see what type of persons will read those homepages. If some homepage is used by professors who work in a trusted university, that can justify that other people can trust those homepages. But how to confirm those people’s real identity? 

One solution is the quest book where people can say their work. And then we must also realize that confirming those answers is quite difficult. People can write anything they want in those quest books. Confirming those answers requires hard recognition. And that’s against privacy. Privacy protects people on the net. But the same thing offers protection for cheaters, propagandists, and net criminals. There are countries that collect data from all their citizens. 

But people will not need only search lists. The problem with those lists is that they are based on web addresses. There is a possibility that somebody changes the data that those homepages involve. First the page rank will rise using some addictive material. Then the workers change texts, or information from the homepage. That is the tool that is effective for hybrid operations and propaganda work. That is one thing that causes the need to create more advanced tools that can use data deeper than regular search engines. 

The biggest problem with modern networks is disinformation. The other problem is how to describe disinformation? People like V. Putin has a different way to see that thing than regular western actors. That is one of the things that we must realize. The same tool that works against propaganda and disinformation can turn the ultimate tool in their hands. 

https://www.rudebaguette.com/en/2025/06/chatgpt-wont-kill-google-sam-altman-downplays-the-hype-while-quietly-reshaping-the-future-of-search-with-every-new-update/